Why I’m Refining My Niche: Squarespace Websites for Studios, Spas & Wellness Providers

Introduction

Since starting my design studio, I’ve been open to working with many different kinds of wellness professionals. I’ve had the opportunity to partner with a few amazing businesses — and through that process, I realized something important: I don’t want to be everything to everyone.

Instead of trying to serve the entire wellness industry, I’ve decided to refine my niche and focus on the spaces I know best: studios, spas, and wellness providers.

This decision isn’t about excluding people. It’s about showing up more intentionally, serving the clients I understand best, and creating websites that make a real difference in their businesses.

Why This Niche Feels Like Home

This isn’t a random decision for me — it’s rooted in my story.

I grew up in the world of movement as a gymnast and dancer. Those years taught me not only discipline and body awareness, but also how much trust people place in their instructors and coaches. Later, I became a licensed cosmetologist and basic esthetician, working hands-on with clients who were trusting me with their self-care and confidence. And in recent years, I’ve deepened my passion for yoga and pilates, learning how restorative and transformative consistent movement can be.

These experiences shaped the way I see wellness: as something whole-body and interconnected. It’s not just about movement. It’s not just about recovery. It’s not just about beauty or relaxation. It’s all of these working together.

That belief is why I’ve expanded my focus to include not only studios and spas, but also mobility and recovery providers — chiropractors, massage therapists, and physical therapists. These professionals often play an underappreciated role in helping clients maintain balance, prevent injury, and recover fully. Including them in my niche felt natural because they are such an essential part of the wellness ecosystem.

When I think about the businesses I want to support most, it’s these spaces where healing, movement, and care come together.

The Challenges Wellness Businesses Face Online

Refining my niche also came from listening closely to what wellness professionals struggle with when it comes to their websites. While every industry has unique challenges, studios, spas, and wellness providers often face the same core issues:

1. Booking Isn’t Seamless

In this industry, booking is everything. If clients can’t schedule easily, they often won’t. Many wellness professionals still rely on phone calls, emails, or clunky systems that make scheduling a chore. Your website should make booking effortless — one or two clicks and it’s done.

2. Professional Presence Matters

First impressions happen online. If a potential client finds your website and it feels outdated, confusing, or unprofessional, they may second-guess your services — even if you’re excellent at what you do. Wellness is built on trust, and a polished website builds credibility instantly.

3. Time Is Limited

Studio owners, therapists, estheticians, and instructors are busy. Their days are filled with sessions, treatments, and classes. Spending hours trying to DIY a website isn’t realistic. That’s why so many sites sit half-finished or out-of-date.

4. Connection Is Key

Your website isn’t just an information hub. It’s often the first introduction someone has to your business. A client should be able to land on your homepage and feel your energy, your philosophy, and your care right away. That emotional connection is what leads them to book.

Hearing these challenges again and again confirmed that narrowing my niche was the right move. These businesses deserve websites that actually support them — not just look pretty.

How I Help Wellness Businesses Succeed Online

To meet wellness professionals where they are, I’ve created three core offerings. Each one is designed with their needs in mind, whether they’re just starting out, need something fast, or are ready for a fully custom build.

✨ Website Templates (DIY)

My Squarespace templates are built specifically for wellness professionals. They’re stylish, strategic, and easy to customize, making them perfect for businesses who want a professional presence without the cost or timeline of custom design.

With built-in layouts for services, booking, and about pages, these templates give studio and spa owners a strong starting point that feels polished right out of the box.

✨ Flash Websites (One-Page, 2 Days)

For businesses that need to look professional fast, the Flash Website is the perfect solution. In just two days, I deliver a one-page website that’s strategic, booking-ready, and beautifully designed.

This is ideal for:

• A yoga teacher launching their first studio.

• A massage therapist who needs to replace a DIY site with something professional.

• A spa owner promoting a new location or service.

It’s quick, clear, and stress-free.

✨ Custom Websites (Multi-Page, 4 Weeks)

For established businesses ready for long-term growth, a Custom Website is the best fit. This package includes up to 7 pages, designed around the business’s specific services, goals, and client flow.

A yoga studio might need class schedules and a blog. A physical therapist might need space for services, FAQs, and resources. A spa might want a polished treatment menu and gift card sales.

In 4 weeks, I deliver a website that feels like a true extension of the business — one that supports bookings, builds trust, and helps the brand grow.

What Clients Can Expect

No matter which option a client chooses, I design with the same priorities in mind:

• Effortless booking integration. Whether it’s Squarespace Scheduling, Mindbody, or another platform, clients can schedule seamlessly.

• Strategic layouts. Pages are designed to highlight services clearly and guide visitors toward booking.

• Mobile-friendly design. Most bookings happen on phones — your site should look great and function flawlessly there.

• SEO foundations. I include keyword-friendly page titles, headings, and image alt text so your website is set up with the essentials to support search visibility.

• A stress-free process. My IT background ensures smooth tech integration, while my creative side ensures the site looks polished and aligned with the brand.

At every stage, I aim to remove overwhelm and replace it with confidence.

Why This Matters

Refining my niche isn’t just about business strategy — it’s about alignment. The wellness industry has given me so much personally, from movement and recovery to beauty and care. Serving this space feels natural, almost like coming full circle.

When I design websites for studios, spas, and wellness providers, I’m not just creating pages — I’m creating digital spaces that reflect their energy, their mission, and their heart.

And that’s the kind of work I want to be doing.

By focusing specifically on studios, spas, and wellness providers, I can offer more value, more strategy, and more intentional design. My goal is simple: to help wellness businesses launch websites that look beautiful, work seamlessly, and make booking effortless.

Ready to explore what’s possible for your business? Click here to schedule a free consultation. Let’s create a website that supports your growth and reflects the incredible work you do.